Keeping up with artificial intelligence can feel like a full‑time job. In just a few weeks, two major players — global agency WPP and local‑marketing powerhouse Scorpion — unveiled tools that promise to level the playing field for small and mid‑size brands. If you’ve felt trapped between expensive agencies and do‑it‑yourself guesswork, these announcements could change your business. In this roundup, we unpack WPP Open Pro, a self‑serve version of WPP’s AI platform, and Scorpion Convert, an AI‑powered intake and conversion tool that turns missed calls and messages into booked revenue. We’ll explain what they do, why they matter, and how you can start using them to grow your business today.
Game‑Changing News for Small‑Business Marketers
In late October, WPP launched Open Pro, a new edition of its AI marketing platform that lets brands plan, create and publish campaigns without hiring a full‑service agency. According to WPP’s press release, Open Pro is organised around three core service areas: AI‑powered campaign planning, content creation at scale and campaign publishing. Clients can leverage built‑in AI agents to analyse proprietary and partner data for strategy, generate brand‑appropriate ads across channels, and then either publish directly or hand off to WPP’s Open Media Studio for execution. The offering is aimed at smaller, performance‑oriented brands and regional teams that need speed and flexibility.
Scorpion, meanwhile, announced Convert, an AI‑powered intake and conversion tool designed to capture leads 24/7. In beta tests, Convert turned missed calls and messages into booked jobs and significant revenue gains. The tool addresses a common problem for local businesses: an estimated 30–50 percent of calls go unanswered, even at high‑performing companies. Convert deploys AI voice and messaging assistants across phone, text, chat and forms to respond instantly, qualify leads and book appointments without adding staff. Key features include customized scripts for each business, around‑the‑clock coverage, automated scheduling, and seamless integration with CRM and practice‑management platforms. During beta, participating clients saw an average 26 percent increase in booking rates, $28 k in new sales for a Nebraska plumbing business, a 60 percent rise in lead‑to‑customer conversions for a California HVAC company, and nearly $1 million in added revenue across all testers.
Tools You Can Start Using Today
These launches aren’t vaporware — they’re practical tools solopreneurs can adopt immediately. Here’s how to make them work for you.
Get Started with WPP Open Pro
- Check eligibility: Open Pro is positioned for performance‑oriented marketers and smaller clients. Visit WPP’s site to request access. If you’re a startup or regional team, you can sign up for a demo and learn more about pricing.
- Explore the planning agent: Once inside, use the AI‑powered planning environment to analyse your own data (sales, website metrics, social performance) and WPP’s market insights. The tool helps identify target audiences, channel mix and creative strategies.
- Create content at scale: Feed the platform your brand guidelines, product information and campaign goals. Open Pro will generate channel‑specific ads, social posts and even full creative concepts tailored to your objectives.
- Publish or hand off: Choose between publishing directly through integrated ad platforms or exporting your campaign to WPP’s Open Media Studio for execution. For small teams, the self‑serve option offers immediate control; for more complex campaigns, the studio provides expert support.
- Measure and iterate: The platform tracks performance metrics and provides recommendations to optimize future campaigns. Set clear goals (e.g., cost per lead, engagement rate) and let the AI agents refine your strategy over time.
Unlocking Scorpion Convert
- Sign up and integrate: Contact Scorpion to enroll in the Convert program. The tool plugs into your existing phone system, website and messaging channels, including Facebook Messenger and website chat.
- Customise scripts and workflows: Work with Scorpion’s team to tailor the AI voice and messaging assistants to your business. You can define qualification questions, booking criteria and routing rules to ensure leads are handled the way you would.
- Activate 24/7 coverage: Once configured, Convert handles inquiries around the clock. It can respond to after‑hours requests, book appointments and send leads directly to your CRM or practice‑management software.
- Use automated scheduling: Let Convert automatically book appointments in your calendar. This reduces back‑and‑forth and ensures your schedule stays organized.
- Monitor analytics: Convert provides reports on call volume, booking rates and revenue generated. Regularly review these metrics to refine your scripts, adjust your marketing spend and identify peak inquiry times.
What This Means for Your Business
The introduction of Open Pro and Convert signals a shift toward autonomous, data‑driven marketing and sales. For solopreneurs and small‑business owners, these tools eliminate many of the barriers that once put professional marketing out of reach. Instead of juggling multiple vendors or trying to learn every new platform, you can harness pre‑built AI systems to do the heavy lifting.
With WPP Open Pro, you gain access to sophisticated strategy and creative capabilities previously reserved for enterprise clients. The planning agent helps you understand your audience and refine your positioning, while the content generator produces polished, on‑brand assets quickly. This means less time brainstorming and more time executing campaigns that move the needle. Moreover, you retain control — you can publish yourself or enlist WPP’s support when needed. This blend of autonomy and optional assistance is ideal for small teams looking to scale without sacrificing quality.
Scorpion Convert addresses the often‑overlooked but critical step of turning leads into revenue. In many local businesses, phone calls and messages slip through the cracks, and overworked staff can’t keep up with after‑hours inquiries. Convert fills that gap with AI‑powered intake, ensuring no prospect goes unanswered. The impressive beta results — 26 percent higher booking rates and $28 k in incremental revenue in a single week for one business — illustrate how transformative instant responses and automated scheduling can be. By combining AI with human oversight, you free up your team to focus on high‑value interactions while maximizing conversions.
Together, these tools illustrate how AI is democratizing marketing and sales for small businesses. You don’t need a big budget or an in‑house agency to produce professional campaigns or manage leads effectively. Instead, you can tap into platforms that learn from your data, optimize performance and work tirelessly around the clock.
Actionable Takeaways
Ready to turn these insights into action? Here are a few steps you can take this week and over the coming month:
- Schedule a demo: Visit WPP’s Open Pro website and request a demo. Explore how the planning, content creation and publishing modules could fit your growth goals.
- Audit your lead funnel: Map out every touchpoint where leads are currently captured. Identify gaps where inquiries might be missed and consider how an always‑on intake tool could help.
- Integrate AI intake: Reach out to Scorpion and discuss whether Convert fits your workflow. If you already use a CRM, check compatibility for automated booking and data sync.
- Set metrics: Define clear success metrics for both tools, such as cost per lead, booking rate and revenue per inquiry. Use dashboards to track progress weekly and adjust strategies based on results.
- Experiment and iterate: AI tools improve with usage. Don’t be afraid to refine your scripts, tweak targeting parameters or test different creative assets. The key is to learn quickly and adapt.
Final Thoughts
Artificial intelligence isn’t just for big enterprises anymore. With platforms like WPP Open Pro and Scorpion Convert, solopreneurs and small‑business owners can access agency‑level capabilities and 24/7 lead management at a fraction of the cost. By embracing these tools, you can spend less time on repetitive tasks and more time on what matters most — building relationships, delivering value and growing your business. Whether you’re launching a new product or trying to convert more callers into paying customers, the AI marketing revolution is here to help you succeed. Ready to see what it can do for you?
