WPP launches Open Pro to democratize AI marketing. Advertising giant WPP unveiled WPP Open Pro on 23 October 2025—a new edition of its AI platform that allows businesses of any size to plan, create and publish campaigns without relying on a full-service agency. The platform packages three functional areas into a simple interface: users can plan with AI-powered strategy, tapping WPP’s data to analyse audiences and the competitive landscape; create on-brand content and ads in seconds; and publish campaigns either via WPP’s media services or directly to major ad platforms. CEO Cindy Rose emphasized that the launch brings WPP’s AI advantage “directly into the hands of a much wider array of brands and businesses”. For solopreneurs, it means access to enterprise-grade creative tools without traditional agency retainers.
Google invests US$5M and launches a free AI course for small businesses. To help U.S. small businesses build foundational AI skills, Google.org provided the U.S. Chamber of Commerce and its foundation with $5 million to develop Small Business B(AI)sics, an AI training program expected to reach 40 000 companies. In parallel, Google introduced Make AI Work for You, a short course that teaches entrepreneurs how to use AI for tasks like creating pitch decks, designing ad materials and analysing business results. Available online and via in-person workshops, the course uses real-life case studies and step-by-step guidance. With training and funding aimed specifically at small businesses, this initiative signals that AI literacy is becoming a baseline skill for entrepreneurs.
Aspire’s AI Instagram Discovery reimagines influencer marketing. On 7 October 2025, word-of-mouth commerce platform Aspire.io partnered with Meta to launch AI Instagram Discovery, a tool that lets brands find relevant creators using conversational AI. Instead of manually scrolling through profiles, marketers can type natural-language queries like “vegan foodies with 50 K followers in New York” and receive curated results. The platform combines Meta’s creator-marketplace API with Aspire’s AI to provide smart filters, lookalike recommendations, new engagement metrics such as hook rate and authenticity, and verified partnership history. CEO Anand Kishore said the tool eliminates tedious prospecting and makes influencer discovery “more intelligent and performance-driven”. For micro-businesses, it offers a more accessible way to tap into influencer marketing without a dedicated marketing team.
Tools You Can Start Using Today
Beyond the headline announcements, several new tools are ready for solo business owners to try immediately. These products are designed to solve practical problems like visibility in generative search, creator outreach, website performance and everyday productivity.
Optimize your AI search visibility with Pattern’s GEO Scorecard
Ecommerce accelerator Pattern recently launched a free Generative Engine Optimization (GEO) scorecard that grades how well your brand appears in AI-driven commerce. The scorecard provides: (1) a rating of your brand’s presence across AI search platforms like ChatGPT; (2) competitive analysis that benchmarks your standing against key competitors; and (3) a prioritized list of recommendations to improve content, sentiment and ranking. For solopreneurs selling products online, understanding how generative AI surfaces your brand is crucial. To get started, sign up on Pattern’s site, input your brand information, and receive a report with actionable tasks—such as improving product descriptions or increasing positive reviews—to boost visibility in AI-powered search results.
Find perfect partners with Aspire’s AI Instagram Discovery
If influencer marketing feels out of reach, Aspire’s tool can lower the barrier. After creating an account, you can use conversational search to describe your ideal creator—e.g., “home-office designers with 10 K followers in San Francisco”—and let the AI surface suitable profiles. Smart filters and lookalike recommendations help refine the results, while performance metrics and verified partnership histories de-risk your choices. Start with a free trial (or freemium access through Meta’s API) to explore, then invite creators to collaborate. For micro-brands, this tool eliminates manual research and helps ensure the creators you contact are aligned with your niche.
Level up productivity with Dia, the AI-powered browser
Dia, from The Browser Company, opened to all macOS users on 8 October 2025. The free version includes features tailored for solo professionals: you can chat with the AI on any tab, create custom skills, mention other tabs in your queries, attach files and personalize the browser using memory. The skill library includes shortcuts for summarizing articles, checking facts, analyzing browsing history and planning projects. A $20/month Pro plan (with a 14-day free trial) unlocks unlimited chat usage. Upcoming updates promise more powerful memory, redesigned skills and a focus mode. To try it, download Dia on macOS 14+ with an M1 chip, experiment with built-in skills like “study buddy,” and customize your own workflows—for instance, creating a skill that drafts client emails based on notes from your CRM.
Benchmark your site performance with Yottaa’s interactive index
Site speed directly impacts conversions, yet many small business owners lack clear benchmarks. Yottaa’s updated Web Performance Index aggregates data from over 500 million shopper sessions across 700 ecommerce brands. It offers continuous metrics on Core Web Vitals, page load speed, bounce rate and conversion indicators, filterable by industry, platform and device. You can compare your site’s metrics to industry peers and identify where slow pages may be costing sales. To use it, visit Yottaa’s site, select your sector (for example, “health and beauty” or “specialty apparel”), and review the benchmarks; then use the insights to prioritize site speed optimization—perhaps by compressing images or simplifying code. For solopreneurs running online stores on platforms like Shopify or WooCommerce, these insights help prioritize technical improvements that yield the highest return.
What These Moves Mean for Your Business
Collectively, these announcements point to a broader shift: AI is no longer reserved for big companies. WPP’s Open Pro signals that enterprise-grade creative platforms are becoming self-service, enabling small brands to produce professional campaigns without large agency retainers. Google’s funding and training programme underscores that AI literacy is now considered essential for success. Pattern’s GEO scorecard and Yottaa’s performance index show that visibility and performance in AI-powered environments can be measured and improved. Aspire’s AI Instagram tool demonstrates that micro-brands can access high-quality influencer marketing through natural-language search. And productivity tools like Dia give solopreneurs more direct control over how they interact with AI.
For your business, the implication is clear: adoption is no longer optional. Take WPP Open Pro as an example. Instead of outsourcing campaign creation, a solo marketing consultant could use Open Pro to generate channel-specific ads, test messaging across platforms and publish campaigns directly to social networks—saving both time and budget. Similarly, an independent retailer might use Pattern’s GEO scorecard to see how ChatGPT and other AI engines rank its products. If the report shows poor visibility, the retailer could update product descriptions and encourage more reviews to improve the score. A freelance designer could leverage Aspire’s AI Instagram Discovery to build partnerships with micro-influencers, targeting niches like sustainable fashion or home decor. These tools help small players punch above their weight, but they also require a strategic mindset: focus on areas that directly influence revenue (visibility, marketing, conversion) and integrate AI gradually rather than chasing every new tool.
Action Steps to Take This Week
- Assess your AI readiness. Sign up for Google’s Make AI Work for You course and schedule a workshop session in your area. Aim to complete the course within two weeks to build confidence using AI tools.
- Explore WPP Open Pro. Visit WPP’s website and join the waitlist or trial if available. Try designing a simple promotional campaign using the AI-powered planning and creation tools.
- Run a GEO scorecard check. Use Pattern’s free tool to see how your brand performs across generative search platforms. Implement at least one recommended improvement (e.g., update product copy or solicit new reviews) within a week.
- Test new marketing channels. Create an account with Aspire’s AI Instagram Discovery and run a few queries to identify potential micro-influencers in your niche. Reach out to one promising creator by month-end.
- Improve your tech stack. Download Dia and experiment with custom skills to automate a repetitive task like drafting proposals. Evaluate your website performance using Yottaa’s index and plan one optimization (e.g., compressing images) this month.
Seize the AI Opportunity
The past couple of weeks have delivered a flood of AI innovations that are tailor-made for solo and small-business owners. By investing time now in training, experimentation and strategic adoption, you’ll position your business to benefit from platforms that were previously the domain of corporate giants. Which tool are you most excited to try? Share your experiences with our community in the comments below, and keep checking SoloAITool for more insights and step-by-step guides.
